About
Hello, I am
Kossy Anonye.
I am a Growth Marketing Strategist, Brand Strategist, and Digital Distribution Expert with 6+ years of experience taking brands from nothing to something.
I founded Koworld Global in 2020 — a performance-based digital distribution platform that has driven over ₦121 million in sales for partner brands while creating sustainable income for everyday Nigerians.
I am based in Nigeria and relocating to the UK in Fall 2026. Open to growth marketing, brand strategy, and distribution roles globally.
Experience
Founder & Growth Marketing Strategist
2020 – PresentBuilt and scaled a performance-based digital distribution platform generating over ₦121M in sales for partner brands.
Head of Operations and Growth
May 2022 – April 2025Took the academy from idea to 3 successful cohorts — 1,500+ leads, 537K+ social reach.
Product, Marketing & Branding Lead
Nov 2024 – Dec 2025Led product launch of Arian creator platform, full rebranding, and monthly strategic workshops.
Design Researcher
Oct 2024 – March 2025Qualitative research across 4 Nigerian states on adolescent nutrition, SRH, and gender norms.
Marketing & Communications Manager
April 2023 – Nov 2024Cross-border campaigns driving app downloads in Nigerian and Swedish markets.
Marketing Manager
Dec 2022 – April 2023Led team of designers and writers, delivering 30% revenue growth for the agency.
Marketing Manager / Product Manager
July 2021 – April 2022Product launch strategy — 20,000 followers in 5 months, 100% brand awareness campaign.
Marketing & Communications Intern
Jan 2020 – July 2021Supported events, internal communications, and market intelligence at one of the Big Four.
Certifications
Certified Product Marketing Manager
Product Marketing Alliance (PMA), USA · 2024
Google Digital Marketing Certified
Google Digital Skills for Africa · 2020
E-commerce & Digital Distribution Expert
Koworld Academy · 2022
Product Strategy Micro-Certification (PSC)™
Product School · 2023
Social & Economic Impact
Real income. Real lives. Changed.
Key Moments
Koworld Global hits ₦121M in total sales
The cumulative sales driven through the Koworld distribution platform crossed ₦121 million — a milestone representing the combined efforts of distributors across all 36 Nigerian states.
January 2025
Design research across 4 Nigerian states for UK client
Conducted qualitative research using KIIs, IDIs, and FGDs across Abuja, Lagos, Kano, and Enugu for Here I Am Studio — a UK-based research organisation.
November 2024
PurpleBlue Academy launches 3rd successful cohort
Led growth strategy for PurpleBlue Academy's third cohort launch — the most successful yet, with over 1,500 leads generated and 537,000+ social impressions.
June 2024
Certified Product Marketing Manager — PMA USA
Achieved the Certified Product Marketing Manager (CPMM) designation from the Product Marketing Alliance, one of the most respected PMM credentials globally.
March 2024
Teens World Foundation reaches 25,000 girls
The foundation's cumulative reach crossed 25,000 teenage girls across Nigeria through mentorship programmes, tech scholarships, and empowerment workshops.
December 2023
Ready to work together?
Open to growth marketing, brand strategy, and consulting engagements globally.
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